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The Biggest Digital Transformation Must-Haves for 2019

The Biggest Digital Transformation Must-Haves for 2019

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Marie Fincher
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December 11, 2018
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3 min read
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Digital technologies development has been on a constant rise in the past several years. Technologies such as AR and VR were mere whispers at the beginning of the 21st century. Today, we see these and other technologies all around us thanks to increased computing power and visionary inventors.These bots are smart and are getting smarter by the day. Their data storage expands with each query they process which in time ensures more logical and useful responses. Implementing machine-learning algorithms into your business and website can elevate the way you communicate with the public.

Blockchain technology

Blockchain started as a way to track cryptocurrency trade on the deep web. The currency (namely Bitcoin) became so destabilized that it required a centralized ledger of information and trade to work effectively.

Since then, blockchain has been repurposed into a business-centric technology. It allows companies to easily manage data, books, transactions and any information too valuable to lose.

Recent data shows that 90% of banks across North America and Europe continue to experiment with blockchain implementation. The same logic can be applied to individual business’ finances and records, especially with the estimated 33% drop in operational costs due to blockchain.

Marie Fincher, head of Trust My Paper content department had this to say about blockchain: “I fully support and advocate for blockchain implementation in online businesses. The sheer volume of potential implementations blockchain allows is astonishing to me, even after so many years in the online writing industry.”

Companies that implement blockchain will have an easier time when it comes to the management of their precious data, not to mention the client and project information involved in it.

Cloud-based outsourcing

Local servers, personal computer software and other forms of non-networked development are a thing of the past. Very few growth-focused businesses operate without relying on cloud-based computing and outsourcing services.It’s very easy and affordable to get storage space, computing power and even third-party support through cloud-based platforms. One notable example is the process of content creation for digital marketing. Data shows that 78% of global companies are happy with their outsourcing agencies, opting for third-party marketing instead of in-house expenditure.As with any other technology, marketing is a “make or break” feature which informs potential clients of your products and/or services. It can also be beneficial for businesses to invest into translation and localization of their digital content. With the recent shifts in the corporate marketplace, specialized outsourcing firms are a much better solution as opposed to internal teams which bleed revenue.

Recurring customer’s journey

The customer’s journey from introduction to brand advocacy is an important part of digital marketing. Today’s technology allows brands and companies to advertise their products and services in as many ways and platforms as they can muster.However, the customer’s journey is just as relevant as it ever was – if not more in 2018. The reason for this is the appearance of the recurring customer’s journey in which a customer is encouraged to reintroduce themselves to your brand. Only 37% of buyers have expressed that their brands know what they want as consumers. This means that one-sided marketing campaigns with little-to-no customer experience design will soon go extinct.You can achieve this by sending personalized email, small loyalty gifts and other purchase incentives. In doing so, you will effectively reignite the interest of old customers into your brand’s lineup.Studies have shown that 55% of customers are willing and ready to pay more for guaranteed quality of service. This number is only poised to grow with the ever-growing selection of brands and services as opposed to the customers’ limited budgets.They will effectively start the journey again and make a purchase, ending it with brand advocacy and word of mouth. Customer retention is a serious issue in the corporate sphere, so much so that innovations such as these are mandatory for the survival of a brand as a whole.

Marketing personalization

With so many link building agencies, SEO agencies, and digital marketing providers out there, people have grown tired of being treated as a “crowd”. Individualized messages and email marketing have become relevant again thanks to the surge in popularity of smartphones.

Short, direct messages aimed at specific customers can make a greater impact than a generalized banner ad placed somewhere on a website. Marketing personalization has veered its head in social media platforms and sites such as Google and YouTube as well.

Recent surveys have shown that 58% of marketing experts agree about the importance of original, personalized content. This means that you should pay close attention to the copywriting aspect of your marketing campaigns before you delegate that content.

Automated personalized marketing using email marketing software is more relevant than ever thanks to meticulously gathered data from web users around the globe. In 2018, this trend is poised to transform the way we perceive marketing and customer targeting – which is what makes this transformation even more relevant.

The future is bright (conclusion)

The above-mentioned points about digital transformation are but a taste of what the future has to offer beyond 2018. Estimates show that more than 50% of US ad spending will be directed at digital content by 2021. Companies and customers alike have a lot to look forward to when it comes to quality of life improvements of their digital content.

Pay attention to the trends and changes in your own industry to stay ahead of the curve. Don’t be afraid to implement new ideas and innovations into your workflow just because someone says you shouldn’t.

Companies which pioneer certain digital technologies are bound to get an increase in popularity and revenue as a result – don’t pass on the opportunity if it comes your way.

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Marie Fincher
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December 11, 2018
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3 min read
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Say goodbye to setup drama and tool-switching. Candidates can now build, test, and debug Android and React Native applications directly within the browser-based IDE. This seamless, in-browser experience provides a true-to-life evaluation, saving valuable time for both candidates and your hiring team.

Assess the Skills That Truly Matter

With native Android support, your assessments can now delve into a candidate's ability to write clean, efficient, and functional code in the languages professional developers use daily. Kotlin's rapid adoption makes proficiency in it a key indicator of a forward-thinking candidate ready for modern mobile development.

Breakup of Mobile development skills ~95% of mobile app dev happens through Java and Kotlin
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Streamlining Your Assessment Workflow

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A New Era of Code

Vibe coding is a new method of using natural language prompts and AI tools to generate code. I have seen firsthand that this change makes software more accessible to everyone. In the past, being able to produce functional code was a strong advantage for developers. Today, when code is produced quickly through AI, the true value lies in designing, refining, and optimizing systems. Our role now goes beyond writing code; we must also ensure that our systems remain efficient and reliable.

From Machine Language to Natural Language

I recall the early days when every line of code was written manually. We progressed from machine language to high-level programming, and now we are beginning to interact with our tools using natural language. This development does not only increase speed but also changes how we approach problem solving. Product managers can now create working demos in hours instead of weeks, and founders have a clearer way of pitching their ideas with functional prototypes. It is important for us to rethink our role as developers and focus on architecture and system design rather than simply on typing c

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I have experienced both sides of vibe coding. In cases where the goal was to build a quick prototype or a simple internal tool, AI-generated code provided impressive results. Teams have been able to test new ideas and validate concepts much faster. However, when it comes to more complex systems that require careful planning and attention to detail, the output from AI can be problematic. I have seen situations where AI produces large volumes of code that become difficult to manage without significant human intervention.

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The Economic Impact

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Seizing the Opportunity

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What is Systems Design?

Systems Design is an all encompassing term which encapsulates both frontend and backend components harmonized to define the overall architecture of a product.

Designing robust and scalable systems requires a deep understanding of application, architecture and their underlying components like networks, data, interfaces and modules.

Systems Design, in its essence, is a blueprint of how software and applications should work to meet specific goals. The multi-dimensional nature of this discipline makes it open-ended – as there is no single one-size-fits-all solution to a system design problem.

What is a System Design Interview?

Conducting a System Design interview requires recruiters to take an unconventional approach and look beyond right or wrong answers. Recruiters should aim for evaluating a candidate’s ‘systemic thinking’ skills across three key aspects:

How they navigate technical complexity and navigate uncertainty
How they meet expectations of scale, security and speed
How they focus on the bigger picture without losing sight of details

This assessment of the end-to-end thought process and a holistic approach to problem-solving is what the interview should focus on.

What are some common topics for a System Design Interview

System design interview questions are free-form and exploratory in nature where there is no right or best answer to a specific problem statement. Here are some common questions:

How would you approach the design of a social media app or video app?

What are some ways to design a search engine or a ticketing system?

How would you design an API for a payment gateway?

What are some trade-offs and constraints you will consider while designing systems?

What is your rationale for taking a particular approach to problem solving?

Usually, interviewers base the questions depending on the organization, its goals, key competitors and a candidate’s experience level.

For senior roles, the questions tend to focus on assessing the computational thinking, decision making and reasoning ability of a candidate. For entry level job interviews, the questions are designed to test the hard skills required for building a system architecture.

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Coding challenges follow a linear interviewing experience i.e. candidates are given a problem and interaction with recruiters is limited. System design interviews are more lateral and conversational, requiring active participation from interviewers.

Coding interviews or challenges focus on evaluating the technical acumen of a candidate whereas systems design interviews are oriented to assess problem solving and interpersonal skills.

Coding interviews are based on a right/wrong approach with ideal answers to problem statements while a systems design interview focuses on assessing the thought process and the ability to reason from first principles.

How to Conduct an Effective System Design Interview

One common mistake recruiters make is that they approach a system design interview with the expectations and preparation of a typical coding interview.
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Step 1: Understand the subject at hand

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Step 2: Prepare for the interview

  • Plan the extent of the topics and scope of discussion in advance
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  • Establish the broader context and a detailed scope of the exercise

Step 3: Stay actively involved

  • Ask follow-up questions to challenge a solution
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Step 4: Be a collaborator

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