Hiring and talent acquisition are the cornerstones of business growth. When you need to scale your business, you look at the recruiting teams to bring in the talent needed for success. Hiring at scale is not an easy feat, and doing it well without having an analytical and data-driven recruiting approach is even harder.

Why is data important in tech recruiting? Let’s break this down logically. When you hire in large numbers – say thousands of tech hires in a year; you want to be as efficient as possible. To do so you need to know which channels are working better than others. Are most of your hires responding to your LinkedIn ad, or is GitHub the platform of choice for new hires? Conversely, are the channels different when it comes to hiring interns versus lateral hires?

What is data-driven recruiting?

TTH (Time To Hire) is a metric every recruiter is familiar with. Ideally, recruiters like to keep their TTH low. You cannot, however, do this if you’re not aware of what works and what doesn’t. This is possible only when you have looked at the hiring data and found patterns that work, and those that don’t. Data-driven recruiting makes this possible.

In the simplest of terms, data-driven recruiting is a scientific method of collecting, analyzing, and using analytical data about candidate behavior to make inferences that are used to drive decisions throughout the tech hiring funnel.

What are the benefits of data-driven recruitment?

We know that tech recruiting is a multi-dimensional process. There are a number of elements that affect every stage of the recruitment funnel. Being aware of the right metrics enables tech recruiters in streamlining and optimizing every step of the funnel to increase overall effectiveness.

Also Read: How To Get Your Recruiting Metrics Right In 2022

There is a singular goal to this process: to hire better and get the best possible ROI for the time that a recruiter spends trying to fill a vacant role. In many ways, data-driven recruitment empowers recruiters to make educated opinions and change their hiring strategy (if needed) through the long-winding process of developer recruitment.

What kind of data should I be tracking?

One of the most important aspects of using data for decision making is to know which data to look at, and which is irrelevant. Let’s take a look at some of the key recruitment metrics related to tech hiring that every recruiter needs to keep an eye on.

These metrics would provide a good launch platform to optimize your recruiting and onboarding process with available data:

1. Cost To Hire (CTH)

The end result of hiring is onboarding a developer with a definite CTC. That, however, is not the only expense involved in hiring said developer.

The CTH of hiring a developer can be split into two halves:

a. Internal recruiting costs: This involves any and every internal expense including (but not limited to) employee referral incentives, recruiters’ salaries, and interviewing costs. You can calculate interviewing costs by the following formula:

Interviewing Cost = Number of hours of interviews X Hourly salary of involved employees

Since tech recruiting can involve interviews with engineering managers and CTOs, hence the interviewing cost for every developer would take into account all shareholders across the process.

b. External recruiting costs: This includes expenses incurred as part of banding and marketing costs, recruitment software and events, and external recruiter agency fees.

Your final CTH or cost per hire would then be calculated as:

CPH = Total internal cost + Total external cost / Total number of hires

2. Time To Fill (TTF) and Time To Hire (TTH)

While both these terms sound similar, the difference is very important for recruiters.

‘Time To Fill’ refers to the time taken to fill a position from the moment the position was advertised, until a candidate accepts the job offer, and the position is filled.

‘Time To Hire’ on the other hand only estimates the time it takes from first contact (i.e. the first phone call or meeting) until the job offer is accepted.

If a position is taking longer to fill, then you must take a look at the strategy for advertising and outreach. Is the job position easily noticeable and searchable on the website? Has there been enough efforts on the social handles to promote the role?

However, if your TTH is on the higher side, then you have to consider if your interviews are longer than needed. Are you spending too much time on assignments, or are there any other stages of the hiring process that you can cut down? Sometimes, a lot of time goes by in trying to get all stakeholders on the same page, and getting feedback post-interview. If these are the steps that are inflating your TTH, then you should have a talk with all involved team members.

3. Candidate Experience Metrics

In recent years, the term candidate experience has gained notoriety in tech hiring circles. It refers to candidates’ overall impression of your company’s recruitment processes. This takes into account all the various touch points right from the moment a candidate browses your careers page, the emails and other communiques sent out to them, the process of assessments and interviews, up until they receive a job offer or rejection email (or are ghosted in some cases).

At every step of the way, candidates are forming an opinion not just about your company, but also about how you treat a prospective employee. Many developers choose to share their opinions on sites like Glassdoor or with their friends and colleagues, and these reviews and word-of-mouth opinions can impact your reputation as an employer.

In order to understand what candidates think about your brand, get the data from the horses’ mouth (figuratively speaking!). Hiring a third-party research company to create anonymous, objective measurements and surveys is a great idea. Alternatively, you can create a candidate experience survey yourself, and send it to a large pool of candidates and new hires. Remember to include candidates that have rejected your offer, or dropped off after the initial chat. The more diverse the sample pool, the better your insights.

4. Quality Of Hire (QoH)

Quality is indeed a subjective metric, but there are ways in which you can compare the quality of a current hire with past hires. Look at the value the new hire is adding to the organization i.e. the new hire’s performance as compared to pre-hire expectations. The QoH of any hire should be determined within the first year of their joining the organization. Doing so helps you understand the outcomes delivered by your current recruitment practices.

Sometimes, a candidate can check all the right boxes during assessments and interviews, only to find that they are not up to the daily work routine. Research says that as many as 1 in 4 new hires will quit a job in their first six months. If this is an issue you are grappling with, then it’s time to question the quality of your hires and find out ways to improve your QoH.

There is no exact formula to define QoH, but some recruiters like to define it as:

QoH = (Indicator A% + Indicator B% + Indicator C%…) ÷ Number of Indicators

This formula uses agreed upon indicators of performance to calculate QoH. For a tech hire, these indicators can be the number of projects they complete in a month, or their code quality.

Another way to calculate QoH is by using the Net Hiring Score. This is a scale of 0-10 (with 0 being poor, and 10 being excellent), which managers can use to rate a new hire. The employee is also given a similar scorecard which they can use to rate job fit and whether the company meets their expectations.

Your Net Hiring Score is therefore defined as:

Net Hiring Score = Percentage of poor fits (0-6) – Percentage of great fits (scaled 9 or 10) X 100

If the result is <0, too many poor fits are being hired, but a number greater than 0 indicates more great fits are being hired, which is what recruiters should be aiming for.

5. Diversity and inclusion metrics

For a long time, diversity was limited to having an equal ratio of men and women in the workplace. Today, the definition of diversity extends beyond gender to include race, nationality, education level, age, disability, family status, employment status (full-time, part-time, flexible), immigration status, and much more.

Monitoring these metrics should be contextual to an organization’s local milieu. Recruiters should look at the issues being highlighted by the tech community in their area and try to address those. Every nation has different legal, political, historical, and cultural environments which determine relevant diversity metrics. While gender inequality is a global issue, some locations may have an additional religious or ethnical bias, which you would need to correct.

While we agree that developing a multicultural organization with all-inclusive policies can be challenging, this is where data analytics can play a huge role in creating awareness. By identifying patterns of behavior and bias, we can highlight the areas where a company, or an individual who’s also a decision maker, is being exclusive or prejudiced. Identifying these voids is the first step to adapting and developing diversity in recruitment. You can then use these insights to create a process that sidesteps these challenges and promotes equity and equality.

How to implement a data-driven recruiting process?

There is an apt idiom in the tech world -Data in, Data out. To fuel a data-driven hiring process, you need to first ensure you are collecting data efficiently. Choose the metrics you want to measure, and create a streamlined methods of collecting these data points.

A data-driven recruiting strategy can be designed using the following steps:

• Create Applicant Funnels
• Evaluate At Scale
• Improve Close Rate
• Post-Hiring Evaluations

At HackerEarth, we like to use the following funnel:

Engage > Source > Assess > Interview > Onboard > Upskill

This allows us to have a bird’s eye view of the entire hiring and retention funnel, while being able to break it down into segments and measure each effectively. For instance, if the Source > Assess segment is showing a huge time lag, then we know that we have to increase the speed at which we create and send assessments to candidates. Or if the Assess > Interview segment is what is slowing us down, then we can improve on how we gather feedback and action upon it, and connect with the hiring managers to ensure their availability for interviews.

Whether you are evaluating thousands of developers for a role, or talking to passive candidates for a lateral role, the larger your data set and the more detailed your report, the stronger your process will be. Keep details of every candidate interaction and action. How long did it take candidates to submit a coding assessment? How long for feedback, or interviews? Having these metrics on paper will help you point out the gaps in your process and improve your close rate.

And yes! Don’t forget about the post-hiring evaluations. Many recruiters think their job ends the moment says yes to a role. However, once you have closed a role you can then ask the developer for feedback and improve your data-driven recruiting process. Or, you can look at the segments of the funnel where you think you lost time and figure out to make those time sinks disappear.

Tech recruiting is known to be tedious, and I hope these tips will help you make the long hours more productive. Happy hiring!

Further Reading

Technical Screening Guide: All You Need To Know

On-campus recruiting has been decreasing in popularity over the years. Running up high travel costs and being time-intensive is less than ideal in today’s fast-paced tech industry. The pandemic proved to be the nail in the coffin for this old-school way of university recruitment.

Universities and other educational institutions across the world canceled in-person career fairs and on-campus recruitment drives. Companies needed to think on their feet to organize their summer internships as well as figure out ways to fill their candidate pipeline. This led to a forced transition to virtual campus recruiting—which turned out to be a good thing so far!

2022 holds the promise of a new start for the modern recruiter. Virtual campus recruiting doesn’t demand a huge budget, eliminates geographical constraints which widen your talent pool, and provides an improved candidate experience to today’s digital-savvy generation—it is a win-win all around.

Let’s talk about virtual campus recruiting strategy, making the shift to a remote hiring model, and speaking the language of Gen Z. The latter of which make up a majority of your target audience in this article.

Creating a virtual campus recruiting strategy: The steps

Traditional campus recruiting only happens once a year. Now that you do not have to wait until universities reopen to initiate your hiring discussions, virtual campus recruiting can be an ongoing strategy: you can nurture your potential candidates throughout the school year.

As the first company to reach out, you’ll have the advantage of students’ full attention. Here’s what you can do to build an effective virtual campus recruiting strategy:

1. Build a robust hiring plan

Before going all-out with your virtual recruiting ideas and strategies, you need to assess the skill gap within your company—then go on to hiring for those particular roles. List down your hiring needs by taking inputs from team leaders of various departments.

Ask them questions like:

• What departments need new talent?
• What skills are the current roles lacking?
• What level of expertise do you need from your candidates?
• How do you plan to build/strengthen your employer brand among student groups?

Based on the answers, your recruiting budget, and ROI targets, chalk out your virtual campus recruiting strategy to meet all your goals.

Related read: The Biggest Challenges Faced By Recruiters In University Hiring

2. Add more universities to your hiring pool

Now that you have a solid plan in place, the next step is to have a clearly defined set of requirements—to help decide on the universities to target.

The identified list of schools could be based on the job openings, budgets, and diversity policies. Gen Z expects workplaces to be inclusive and as they make up a majority of the targeted workforce of tomorrow, it’s best if your company gets started on its D&I journey soon—not that you need a reason to be naturally inclusive and empathetic.

The more schools, and the more types of schools you can include in your campus recruitment efforts, the more vast and diverse your pipeline will be. Virtual campus recruiting makes it easy to expand your horizons. Take location out of the picture as you don’t have to physically go to these schools, and then build out talent profiles for specific roles that don’t conform to the usual handful of schools. There’s top talent in all of these places.

Related read: 5 Advantages Of University Recruitment

3. Leverage social media to source candidates

Today’s college grads get everything done on their phones. They rely heavily on digital means to get them through the day. Your recruiting strategy for students being virtual is a blessing in disguise! This is how you stand out from the crowd—by leveraging social media for your recruiting efforts.

Splash your job postings on relevant social media channels like LinkedIn, Facebook, and Instagram in a creative way that grabs eyeballs. Talk about your brand, what a day at work looks like, what current employees think about your company, showcase your culture, share snappy/fun stories—humanize your company by being authentic.

If you need to build connections with universities that you’re freshly collaborating with but do not have the budget, here’s what you can do. Use Google to search for Dean’s Lists, engineering honors programs, and so on. Search for student awards, competition wins, and membership lists for student organizations. You can get all the relevant student information if you know your way around Boolean search—if you don’t, this article will help you immensely!

Related read: Boost your social recruiting efforts with this CHEAT SHEET.

4. Show interest in students throughout their time at university

Since your entire campus recruitment is going to be remote, there’s no time like the present to connect with students and keep in touch throughout the year. Supporting a continuous exchange of ideas, opportunities, and information all through their time at the university helps to keep your brand at the forefront when it’s time to begin the actual hiring process.

Here are some innovative college recruiting strategies to nurture students:

Share compelling content about the day-to-day goings on at the workplace to keep your company top of mind. Invite students to read blog posts by, and watch videos of, your employees. Allow them to check you out on social media (which you should’ve been updating regularly). To strengthen your brand, share information about the company via webinars or seminars – the nature of work, new patents, cutting-edge research, and career paths. Include QR codes on event materials or flyers to guide students directly to these resources

Spruce up your careers site and encourage students to sign up for your talent community. Shine the spotlight on your company’s work culture, goals, benefits, and rewards. The visual content could include images, employee videos, or graphics to create a story.

Use customized recruitment campaigns that can answer questions like, What steps are being taken for the mental well-being of employees? What do your employees have to say about the culture—both pre-COVID and now? Segment and target talent by major, university, geography, diversity, and more for better results.

Run workshops and mentorships to help soon-to-be graduates, not just for your targeted students, but for all of them. This helps you keep your finger on the pulse and learn what students are interested in while increasing visibility and trust in your brand.

Offer internship opportunities so students can experience for themselves what it would be like working for your company. Bake in project support and incubation programs as part of their learning process.

Related read: Are Remote Internships A New Fad Or Are They Here To Stay?

5. Diversify your engagement strategy

Conducting one webinar to drive engagement and dusting your hands off would’ve worked in a traditional setting but not anymore. It’s important to plan and host several virtual events throughout the year if you want to keep the students engaged. These are a few virtual recruiting event ideas that are a good place to start:

Hackathons are a great way to connect with students and build relationships with them. They drive engagement and attract top talent. You, as recruiters, can even assess potential candidates’ culture fit as they work with your team during a hackathon.

With tools like HackerEarth, you can not only find qualified developers with hiring challenges but can also engage our 6.5 million strong developer community by hosting hackathons.

Virtual career fairs let you connect with students, collate information, host interviews, and assessments—much like on-campus career fairs. You can design your virtual fairs so they have employer booths that attendees can visit, auditoriums for webinars, and chat rooms where they can network with recruiters, hiring managers, and other company reps to find out about open jobs and the benefits of working for your company

Virtual information sessions like AMAs (Ask Me Anything) with your company’s leadership team, QnAs through chat, employee panels to promote various aspects of your company, and the tried and tested webinars, all serve to pique and hold the interest of your potential candidates, i.e. students. Students look forward to personal interaction with employers and have their doubts cleared, so build in time and capability to field questions.

Related read: Benefits Of Creating A Campus Hiring Strategy In India

6. Identify the most efficient tools to assess future candidates

Skills assessment is the first step to screening potential candidates in online campus recruitment. To handle large volumes of student applications, you need to arm yourself with a good coding assessment tool—that helps you identify the students’ potential by conducting assessments for diverse roles as well as objectively evaluating students based on their skills.

This is where we, at HackerEarth step in! Our coding assessment platform generates a leaderboard after every assessment, allowing recruiters and hiring managers to screen the very best developers with ease. You can upload a job description and create a coding assessment from a library of 13,000+ questions across 80+ skills, within minutes.

Coding interviews mark the culmination of your online campus recruitment. An efficient coding interview tool would have an in-built code editor, video chat, offers pair programming, and automates interview summaries. Pair programming interviews can help employers expedite technical skills assessment by assessing candidates based on real-time programming skills.

Our intelligent online coding interview platform, FaceCode comes with a state-of-the-art collaborative code editor, a built-in question library, HD video chat, a diagram board and so much more. It is completely developer-friendly. Click here to experience it first hand.

Related read: 21 Tech Recruiting Tools To Scale Your Hiring

7. Measure your goals to see if your efforts are paying off

You need to dive deep into analytics from your virtual campus recruiting strategy to figure out what is working and what isn’t. Other than the basic number of attendees metric, there are other factors to take into account before declaring your recruitment drive a success. Here are some things to measure:

• Event attendance numbers
• Students who RSVP’d but didn’t attend
• Do these students engage after the event by responding to follow-up messages and submitting applications?
• Open, click-through, and interested response rates to your emails
• The number of resumes collected and live chat interactions initiated
• The number of qualified candidates per event and college
• The number of hires you made on each campus
• What interview to offer ratio do you get
• How many offers to acceptances do you get
• Retention rates of new hires

How can creating an online campus recruitment strategy help your organization?

• Virtual campus recruiting allows organizations to access a wide range of talent from various geographical locations and backgrounds, fostering a more diverse workforce.
• Online recruitment reduces travel and accommodation costs associated with traditional campus hiring, making it a more cost-effective strategy.
• With the increasing prevalence of remote working, especially in tech and digital sectors, virtual recruitment aligns well with the current work trends and expectations of new graduates.
• Digital tools and platforms used in online recruitment enable more efficient screening and selection processes, allowing for quicker and more effective candidate assessment.

Moreover, engaging with students through virtual platforms can enhance an organization’s brand as a forward-thinking and technologically adept employer.

Now that you have a strategy in place, it’s time to get the internal team on board. Here’s how:

• Leverage technology: Invest in reliable virtual recruitment platforms and tools for seamless interaction, interviews, assessments, and presentations.
• Develop engaging tech-first content: Create compelling and informative content about your organization, including virtual tours, employee testimonials, and interactive Q&A sessions.
• Train recruiters and representatives: Ensure your team is comfortable with the technology and trained in online communication etiquette and engagement strategies.
• Build relationships with top universities: Partner with universities and career centers to integrate into their virtual career fairs and recruitment programs.
• Customize your approach: Tailor your recruitment strategy to each campus, considering the specific talent pool and academic specializations available.

While you align your internal tech hiring team with this new process, do not forget to take stock of the challenges and plan ahead for them. Some of the problems tech recruiters face commonly face when hiring online include:

• Connectivity problems or software glitches which can disrupt virtual interviews and presentations, impacting the recruitment experience.
• Creating a personal connection and engaging candidates effectively in a
• Assessing cultural fit through virtual means compared to face-to-face interactions.
• Competition for mind space. This where employer branding can improve your chances of attracting the best candidates.
• Adapting traditional recruitment materials for digital platforms.

Shake up your virtual campus recruiting strategy!

Recruitment strategies for universities do not have to be only career fairs and company presentations. You can play around and add a little spice to your virtual campus recruiting strategy as seen in this article—Gen Z appreciates out-of-the-box efforts to catch their attention.

Be it organizing hackathons to garner engagement, throwing out dress codes to make interviews seem less intimidating, or curating custom campus recruitment strategies, keep experimenting until you find something that works for you. We hope the virtual campus recruiting tips in this article will help you step up your campus recruitment game.

Campus recruiting takes time but it’s worth the wait, don’t you think?

Dogfooding. Hmm, maybe something my pet Labrador would love to chat about.
Thus thought I, when this topic first landed on my desk. Oh, how wrong I was!

The term ‘dogfooding’ has been in a coding lexicon since the late 1980s. It perhaps has its origin in the Alpo dog food commercials headed by actor Lorne Green. The phrase ‘eating your own dog food’ shows that one was proud enough of the products they built to use it on their own.

In the IT world, the use of the word ‘dogfooding’ can be traced back to Microsoft’s Paul Maritz who, in 1988, challenged the company’s employees to use the products they built. The idea behind it was very simple – if Microsoft’s own were not confident enough to use the software they spent hours making, why would someone else pay for it?

So, what really is dogfooding?

More importantly, how is dogfooding different than the normal QA tests that every product has to go through? Let’s clarify!

While both alpha and beta testing phases are important in software development, dogfooding is slightly different than both. While both processes – dogfooding and testing – involve using the software to see how it holds up in different use cases, the focus during alpha and beta testing is on finding code bugs and errors. Dogfooding, too, can help dig up errors in the product; however, the main focus here is to interact with the software as a user and find how the developers can improve upon the base infrastructure.

Let’s take an example here.

Say you were testing out an email client. During the QA phase you would look at how the client performs when handling bulk emails; if the spam filter is working well; if image-heavy newsletters are rendering well. These are known use cases that every quality check would include.

During the dogfooding phase, you spend days, weeks, months using the product. You are not actively looking for bugs, but trying to sense if the product you built is easier to use versus other email clients you have used in the past. Is the UI/UX easy to navigate? Are the features useful? Most importantly, how much do you itch to go back to your previous email sender? If you itch for a change, most probably your prospective users will, too.

How do you integrate dogfooding in your testing strategy?

Dogfooding can be used as a complementary and cost-effective testing strategy that works in tandem with your established alpha and beta testing process. Dogfooding can in fact, be used synonymously with internal beta testing.

Letting the internal team test out a new product before the end users is beneficial for two reasons:

• External users who come across major difficulties or bugs in your product will most likely stop using it. This effect is easily counteracted by dogfooding.
• Second, you will not only spare the customer support team a lot of heartache, but also help them prepare better for user queries.

What makes dogfooding a great beta testing strategy?

Google, that much-loved tech giant loves dogfooding. Here’s what they say about using dogfooding and beta testing on the Google Testing Blog: “We have a large ecosystem of development / office tools and use them for nearly everything we do. Because we use them on a daily basis, we can dogfood releases company-wide before launching to the public.”

When a name like Google stands behind a process, you know it has some merit. Here are some of the benefits of dogfooding during standard testing:

1. Allows you to scale quality testing environments with real-time feedback: Dogfooding helps developers flag the flaws in their original design. We know that it is very hard to exhaust a product in terms of testing – it takes months; and the whole process repeats itself when you add new features. When developers ‘eat their own dog food’, it helps widen the QA pool and look for nuances no one would have thought of.

2. No risk of losing customers: A lot of the time, businesses are under tremendous pressure to release a product. While timelines need to be adhered to, they cannot come at the cost of quality. By turning your company employees into users, you ensure that quality is maintained and no customer is irked or lost in the process.

3. Cuts down on development and support costs: What’s easier – shipping a half-baked product and then hiring a huge support staff to field customer calls and queries, or spending time and effort testing the product and then asking customers to use it? By using dogfooding as a beta testing standard, you can cut down on all these extra overheads.

4. Creates a collaborative environment and breaks down departmental silos: When every employee in the org uses their products, they have a better understanding of how things work. It will help the product team close the distance between them and the end users, and prepare your CSM team to handle incoming requests.

While these are some good reasons to use dogfooding, there may be instances in which it may not be a good fit for your company. A couple of them come to mind:

Scenario 1: When you have created a specialized software

If you create a software for a very niche target audience, then it may not be a good idea to have your team use it and send feedback. Let’s say you have a product aimed at doctors, then you cannot have someone who has no knowledge of medicine using the product and testing it.

Scenario 2: When your product is still in an immature stage

Dogfooding should be done only when the product enters a certain stage of development. If you have just created an MVP, asking your entire team to test it may not be a good idea. While you may receive a ton of feedback, it might end up creating obstacles in product development instead of speeding things up.

How to roll out a dogfooding program?

The first step is to create a product that users are going to love. In the world of SaaS, they say that you should create products that “solve your own problem”. Once you have this figured out, the rest is a 4-step process that I will list out below:

1. Secure the right buy-ins: Dogfooding is an org-wide exercise and it is important that everyone knows why it is necessary, and what are the expectations from them. Folks in non-technical functions like marketing or sales may not always know how to spot or report an error. A small crash course will help tons! Moreover, it will prevent your teammates feeling like they have been forced to do QA on behalf of the product/engineering team, and give up the right to use products and platforms they actually would on a daily basis.

2. Segment the testers: Different user segments would have different requirements from the same product. It is a good idea to segment your colleagues into buckets so you know what kind of requests are coming from the CXO-level users, and what are the main pain points of a mid-level manager. You can then choose to address these issues based on your internal priority list.

3. Set up a feedback mechanism: Going back to point #1, not every person in your company is a QA or an engineer, or even familiar with the process of reporting bugs, or raising a feature request. Create a feedback mechanism which is simple to use and help your co-workers familiarize themselves with it before you ask them to test the product.

4. Incentivize the process: Last but not the least, have fun with it! Gamification is a proven way to get people involved in serious tasks like hunting bugs 🙂 So, add incentives and giveaways for colleagues who report major issues, and whose feedback helps in improving the product.

5. Account for bias: At the end of the day, your colleagues and co-workers may have a bias towards the product because it’s their handiwork. Don’t forget to factor that in when you look at the feedback. In this case, your harshest critic is your best friend!

Eat the dog food, but don’t make it dinner!

I hope this piece has helped you understand the dos and don’ts of dogfooding during product development. Remember this though – dogfooding is not an alternative to alpha and beta testing, neither should it be the sole bulwark supporting your product development cycle.

Use it wisely and it can make a world of difference to your engineering teams. Now back to feeding the Labrador, I go!